Google Play Feature Graphic — Complete Guide

Last verified: September 9, 2026

A technical guide to designing a compliant, high-converting Google Play Feature Graphic: exact 1024 × 500 pixel specifications, safe margin zones, overlay dynamics, and common visual mistakes.

Technical specifications & dimensions

The Feature Graphic is a mandatory visual asset required by Google Play Console for every published app listing. It serves as the primary visual header banner for your store presence across Android mobile devices, tablets, and Google Play web listings.

Before uploading your Feature Graphic to Google Play Console, verify compliance with these exact technical specifications:

• Dimensions: Exactly 1024 pixels wide by 500 pixels high (1024 × 500 px).
• File Format: PNG or JPEG.
• Color Space: 24-bit RGB.
• Maximum File Size: 15 MB.
• Alpha Transparency: Permitted, but flattening graphics onto a solid background is recommended to prevent unpredictable contrast on dark theme devices.

Safe zones & interface overlay dynamics

Google Play Console dynamic UI elements frequently overlay portions of your Feature Graphic depending on screen size and store section context. For example, if you add a promo video, a large play button icon overlays the center of the graphic.

• Center Safe Area: Avoid placing important text or brand iconography in the exact geometric center if your listing includes a YouTube promo video link, as the video play button will obscure it.
• Bottom Edge Cutoff: Leave at least 80 pixels of vertical breathing room along the bottom edge where store category tags and install buttons may overlap.

Where the Feature Graphic appears on Google Play

Your Feature Graphic functions as a key marketing banner across several high-visibility areas of the Google Play store ecosystem:

• Store Listing Header: Positioned prominently at the top of your app's main product page.
• Search Recommendations: Highlighted in editorial collection banners, "Suggested for You" recommendations, and category spotlight cards.
• In-App Ads & Promo Placements: Rendered across Google App Campaigns and external Android ad networks.

Common feature graphic design mistakes

Avoid these frequent visual mistakes that degrade listing conversion rate or trigger Google Play metadata policy flags:

• Including small, unreadable body text: Detailed paragraph copy becomes blurry and illegible when scaled down on compact phone screens. Use bold brand titles or concise 2-word category tags.
• Re-using raw screenshots as feature graphics: Simply pasting a raw phone screenshot inside a 1024 × 500 box looks unprofessional. Use high-resolution promotional artwork or framed UI compositions.
• Explicit pricing or rank claims: Including claims such as "Best App of 2026", "#1 Rated", or explicit pricing amounts ("$0.99") violates Google Play Metadata Policies.

Aligning feature graphic with store screenshots

Maintain consistent visual styling between your Feature Graphic banner and your main screenshot gallery. Use matching background color gradients, typography pairings, and brand accent colors across all store assets.

For comprehensive rules on sizing companion Android screenshots, review our full reference on Google Play screenshot sizes and our comparison guide on App Store vs. Google Play screenshots.

Check Google Play Console Developer Help for official asset guidelines.

Common questions

What is the exact size for a Google Play Feature Graphic?

The exact required dimensions for a Google Play Feature Graphic are 1024 pixels wide by 500 pixels high (1024 x 500 px) in PNG or JPEG format.

Is a Feature Graphic mandatory on Google Play Console?

Yes. Google Play Console requires a Feature Graphic for all published app store listings.

Can I link a YouTube video to my Feature Graphic?

Yes. If you add a YouTube video URL in Google Play Console, a play button icon will automatically overlay the center of your Feature Graphic on the store page.

Can I include pricing or ranking claims in the Feature Graphic?

No. Google Play Metadata Policies prohibit including ranking claims (e.g. '#1 App'), pricing details, or discount offers in store graphics.

What file format should I use for a Feature Graphic?

Use 24-bit PNG or high-quality JPEG format with a maximum file size limit of 15 MB.